These days, we find that the most successful businesses are the ones who pay attention to what’s new and different in the market. And one of the best ways to do that? By paying attention to digital marketing trends . Here are six of our top picks of the emerging digital marketing trends you need to know about for 2022 if you want your business to stand out in this competitive marketplace. We’ll tell you how each trend came about, how it impacts your business now, and why it’s important for your business down the road as well. Let’s get started!
Artificial intelligence (AI) has advanced rapidly in recent years, particularly due to breakthroughs in deep learning and neural networks. AI can also automate processes by anticipating needs and suggesting actions based on what it perceives. AI is already used extensively to target advertising and enhance customer experiences, though marketers are just scratching the surface of its potential. In 10 years’ time, it’ll be part of every business’s arsenal. As such, content marketers should prepare now to utilize AI tools effectively when they become mainstream. By 2022, there will be more than 5 million jobs worldwide related to developing AI technology.
2) Augmented Reality (AR)
It’s already here, it’s already being used and is likely to change how you shop. No, we’re not talking about Pokemon Go or Snapchat—though those are relevant examples of how emerging technologies can be adapted and re-imagined as digital marketing tools. AR is a part of our everyday lives in many ways: using GPS to find your way across a new city, reading product reviews on an app while you’re at the store deciding between brands or using self-checkout at a grocery store and scanning items without waiting in line.
Once thought of as a niche solution, blockchain technology has become an increasingly common way to ensure trust in transactions and processes. Blockchain is essentially a ledger that is distributed throughout a computer network, with copies kept by all participating parties. This means that there is no single centralized version of any transaction or process — if one copy is tampered with, it will be immediately obvious to all other participants in that blockchain. It’s impossible to hack into it because every participant has access to each entry in that chain; once new information is entered into one place on any computer connected to any blockchain, it’s updated everywhere else almost instantly.
A chatbot is a computer program designed to simulate a conversation with a human being. It is often used in place of an actual human being when interacting with customers. Chatbots are gaining popularity and appear to be here to stay, so you may as well begin learning how they work. Unlike past generations of automated assistants that have only been useful in certain situations, modern chatbots can perform tasks and assist customers across many different types of digital platforms such as social media, messaging apps and mobile websites. The potential applications are limitless.
5) Virtual Reality (VR)
If you’re new to digital marketing, chances are you haven’t made a serious investment in VR yet. While it’s not quite ready for prime time, businesses that are currently implementing virtual reality strategies report that they have received a ton of positive feedback and saw increases in conversion rates across all departments. The key to successful implementation of VR is making sure that your customers actually get something out of it; if they don’t feel like they’re having fun or receiving valuable information, there isn’t much point in having them go through with it.
6) Video Analytics
Video is a big deal when it comes to content marketing, as well as social media campaigns and paid advertising. No matter what industry you’re in, video is a smart way to catch your audience’s attention and entertain them while you present yourself as an expert—which will help build trust with potential customers. As video use on social platforms becomes more prominent, digital marketers should focus on adding video analytics tools to their digital marketing stack in order to track viewership data, measure conversion rates and optimize for reach. If you haven’t already invested in tracking video analytics, we predict that by 2022, your competitors will be doing so heavily—and your team should follow suit. Learn how Adobe can help .